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The Salesforce connector
The Salesforce connector

How to connect Salesforce to

Updated over a week ago


Salesforce is a well-known frequently-used CRM among many companies across many industries. therefore decided to deeply integrate to offer full bi-directional CDP functionalities with enriched SaaS customer intelligence and trigger most important actions for both contacts and accounts, upon getting B2B product-led growth signals.

Your marketeers, sales engagement and customer success teams will be able to start automations, and get tasks on B2B SaaS conditions otherwise simply not possible in native Salesforce.

How to connect Salesforce

Go to your connections menu and click the [+] button. You'll see the Salesforce connector listed.

Choose the Salesforce account that you want to connect, after login :

Review the permissions and accept:

If you've accepted the permissions, you'll see that Salesforce is now connected, on top of your connections screen:

Salesforce General settings

If you go to the 'Connections' menu and lick on 'Settings' on the Salesforce panel, you'll see the general 'Connection' Tab

Here are the different settings:

  • Enable: Indicated whether Salesforce can be used as source.

  • Name: Set/Edit a name for the connection

Salesforce source settings

Salesforce has no specific source settings. It is used to enrich existing records created by your platform and website. It does not create new users and accounts in when new Salesforce objects are created.

Salesforce destination settings

Using segments to limit which users and accounts will be created or updated in Salesforce

When no segments are selected, will sync every user and account to Salesforce. To sync only a subset of users or accounts to Salesforce, you can select one or more segments that will act as a filter.

Creating or updating

By default will only update records in Salesforce. You can allow to create contacts or companies in Salesforce when they don't exist yet.

For contacts we'll use the email property to match with users in

For companies you'll need to tell us in which field we can find your own account IDs (to uniquely identify accounts). An account ID should be a robust, static, unique identifier that you recognize an account by in your own systems. Ideally, the account ID should be a database ID.

Mapping fields

For contacts we'll map the following fields automatically: email identifier => Salesforce email property first_name property => Salesforce firstname property last_name property => Salesforce lastname property phone property => Salesforce phone property

For companies we'll map the following fields automatically: domain identifier => Salesforce domain property name property => Salesforce name property

So you'll only need to map the extra properties you want to sync to Salesforce in the settings. You can map any property to any supported property in Salesforce. We'll do our best to match the types of the properties. All of the scores you created in, computed properties, stage, health, ... are mappable to Salesforce.

Salesforce logs

At any time, you can check the bi-directional sync logs of your Salesforce↔ connection by selecting the 'log' submenu.

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