Turn customer behaviour on SaaS platform and website into playbooks that drive product-led customer acquisition, expansion and retention, at scale.

What is journy.io?

journy.io is a product-led growth platform that empowers revenue operations and CS teams to discover and act on expansion and upsell opportunities, as well as on near-churn risks.

In order to do this, our platform:

  • Centralises usage and customer data across SaaS platforms, websites, CRMs, and third-party applications to provide a holistic view of customer behaviour

  • Uncover insights on what elements (features, screens, channels, campaigns...) make leads convert and may lead to churn

  • Signals accounts and users who meet customer-defined rules, from previous insights.

  • Connects to downstream applications to automate workflows

Users and Accounts

The data model used to power journy.io relies on two primary entity types: users and accounts. segments, signals and actions can all be based on either of these entity types.

The differentiation is simple:

  • Users represent the individual that is interacting with your product, generally tied to an email address and/or an internal ID, set by your own platform.

  • Accounts are the organizations or companies users roll up to, also represented by your own internal platform ID.

User ↔ Account Relationship.

Users can be associated with 0, 1 or many accounts depending on the nature of your product. For example if Slack were using journy.io, the user [email protected] would be associated with the accounts “Apple”, “iPhone”, and “iTunes”. However, a new Apple employee might only be associated with the “Apple” account.


Properties are attributes that define the specifics of a user or account; and are collected into journy.io through connected integrations, API, or internally generated. These latter are called computed properties.

A user property is data related to users' own customer journ(e)y, and tells more about who they are. Examples are job roles, first channel and campaign they were seen coming from, and could be from any possible type.

An account property describes the organisation users belong to. Account properties typically include MRR, Subscription Plan, Renewal Date, owner, etc...

Scores and other Metrics

Scores (and other Metrics) are numerical attributes —typically %— that are calculated from the data journy.io has received over time. We dynamically calculate these metrics based on what integrations are enabled. Product usage in last 24 hours, conversations in last 30 day, failed charges in the last 90 days, users added all time and arbitrary event counts are just a few examples of metrics journy.io computes.

Signals and Actions

Signals are signs that a user or account has full-filed certain criteria, defined by rules on properties, events, screens, channels, campaigns, pages, stages, health profiles, and about any other data point.

Each time a signal is added or removed to/from a user or account, a set of actions can be started. These actions include sending emails, posting Slack messages, adding tasks to CRMs or adding the user/account to an automation list in marketing engagement tools.

Tip: journy.io offers free onboarding! 🚀

Go to the Onboarding Page and book your 60 minute spot!

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