Identifying users when using MailChimp

Requirements before proceeding.

To start identifying users with MailChimp, you should have ''Identify users with URL parameter?" activated in your business settings. To know more about that, please visit Tracking, using URL Query Parameters and the Advanced Tracking URL
For the following examples, we shall assume the following settings:
website: site.com
tracking URL Parameter is simply '&email='



To fill in the identification URL parameter, each application has its own settings.
The variable representing the user's email (also called email merge tag) used in mailchimp is *|EMAIL|*
The full URL for identifying the user thus becomes www.site.com/page/?email=*|EMAIL|*

Identifying visitors in email links.
Users receive emails with clear CTA buttons, and tons of side buttons and URL links. You can identify users who are clicking on any of these buttons/links, by adding the tracking URL parameter to each target URL.

Here's an example how you would change a button in mailchimp:


Identifying visitors when submitting MailChimp forms.
Website visitors often fill in embedded forms on a website, including its email address. In order for journy.io to identify these users, you can redirect the users to a thank-you page upon submitting the form.
When using mailchimp forms, this is done by setting up the 'Confirmation thank you page'.

Here's an example on how you would change the confirmation form:
Was this article helpful?
Cancel
Thank you!