Question 1

Tracking, using URL Query Parameters and the Advanced Tracking URL

Accepted Answer

Tracking, using URL Query Parameters and the Advanced Tracking URL

Q: How to install journy.io on your domain(s)

How to install journy.io on your domain(s) ${youtube} How to install journy.io onto your website. journy.io supports both a simple and advanced tracking process to track visitors on your (different) domain(s). Most analytics software uses a 'roughly enough' approach to analysing visits. If 30% is being blocked by ad blockers, Apple's ITP or Firefox ETP, they assume the remaining 70% to be representable enough to give you an idea of how your various campaigns and channels are performing. For journy.io, being in the business of tracking visitors, leads and customers… not just visits nor devices, 'roughly enough' is NOT enough . We therefor have developed the advance tracking process (ATP) to provide a 99%+ much higher tracking potential on your domains. ||| Whether customers decide to implement our simple or advanced tracking process, journy.io remains committed to fully comply to the European General Data Protections Regulation (GDPR) and will not track its customers' visitors without their explicit given consent! journy.io's Data Processing Agreement with its customers guarantees proper use of visitor data. In general, you will use our simple tracking process to have a quick feeling of journy.io workings by only integrating the 'simple' snippet on your domain pages. Substantial traffic will be blocked. Advanced tracking process requires you to also add an entry in your Domain Name Service —a CNAME in your DNS— and place another snip

journy.io is a customer intelligence/data platform (CDP) for SMB that gather visitor,- lead-, customer information — depending in what stage of the funnel they're in — from the very first contact with your online- and off-line ecosystems, ongoing, till the last. Tracking is at the core of what we do. This article explains how to use URL Query Parameters and tracking URLs to code-lessly achieve best results.

To consistently explain your tracking and identification options during the article, let's make some simple assumptions: website: site.com www website is supported! www.site.com https is supported!

Supported pre-defined URL Parameters

Setting channels, campaigns, events and identification to your visitor's touchpoint is mostly done through the use of well-defined parameters, added to the URL. We call these URL Query Parameters, or short URL Parameters. The syntax looks like this: www.site.com/?param1=abc¶m2=123¶m3=xyz123 | For more information on using URL Query parameters, and how to use '?' and '&', please visit this article from Google Ads. Here are the pre-defined default supported parameters: * utmsource and utmmedium: these originate from Google, and both combined express that current touchpoint traffic is related to a certain channel. www.site.com/?utm_source=facebook&utm_medium=cpc *** utm_campa

Question 2

How to set journey properties in JS

Accepted Answer

How to set journey properties in JS

You can set journy.io journey properties by a fix set of JS calls, right from within your website or application.

Here's a list of available calls at your disposal:

You can use the following script to identify a journy by email.

|| journy("identify", { email: "john.doe@domain.tld", score: 25 }); email: the email identifying the contact. score: a number from 0 to 100 representing the certitude/probability that the current journey belongs to this contact. If this is set in an email that can be shared, probability is low and should be set to 10, 20, or 30. If this is a log-in/registration screen, chances are much higher that this journey (on this device) is from the owning contact and the score should be set to 70 80 90 or even 100.

||| If a score is set to n, a later identification with lower score < n will not be recorded! Equal or higher scores >= n will have the contact re-identified with new email.

You can use the following script to trigger an event by tag string.

|| journy("event", { tag: "download ebook 15" });

||| Note that all parameter are non-case-sensitive.

Question 3

How to install journy.io on your domain(s)

Accepted Answer

How to install journy.io on your domain(s)

${youtube}How to install journy.io onto your website.

journy.io supports both a simple and advanced tracking process to track visitors on your (different) domain(s).

Most analytics software uses a 'roughly enough' approach to analysing visits. If 30% is being blocked by ad blockers, Apple's ITP or Firefox ETP, they assume the remaining 70% to be representable enough to give you an idea of how your various campaigns and channels are performing.

For journy.io, being in the business of tracking visitors, leads and customers… not just visits nor devices, 'roughly enough' is NOT enough. We therefor have developed the advance tracking process (ATP) to provide a 99%+ much higher tracking potential on your domains.

||| Whether customers decide to implement our simple or advanced tracking process, journy.io remains committed to fully comply to the European General Data Protections Regulation (GDPR) and will not track its customers' visitors without their explicit given consent! journy.io's Data Processing Agreement with its customers guarantees proper use of visitor data. In general, you will use our simple tracking process to have a quick feeling of journy.io workings by only integrating the 'simple' snippet on your domain pages. Substantial traffic will be blocked. Advanced tracking process requires you to also add an entry in your Domain Name Service —a CNAME in your DNS— and place another snip

Question 4

Selling Attribution to the C-level

Accepted Answer

Selling Attribution to the C-level

When it comes to the C-suite, attribution gives marketers more credibility at the proverbial table. By allowing marketers to report on results, rather than just activity, you’re able to have revenue accountability and prove that marketing is in fact a revenue center, and not a cost center.

More than just proving the value of marketing, attribution data enables marketers (and, as a result, the whole company) to see if they are on track to hit their goals. It reveals which channels and campaigns are overperforming or underperforming, which allows marketers to adjust the dials, double-down on bets, and optimize in order to hit company targets.

CEO

How do you make B2B marketing attribution appeal to the CEO? By showing that attribution offers more efficient use of the budget, lowers acquisition costs, and it is the foundation for building a pipeline machine for sustainable long-term growth.

Better Budget Use: From the CEO’s perspective, marketing is often seen as a cost center — marketing spends money and just hopes that it’s working, which makes things like budget negotiation a difficult conversation. Channel efficiency metrics allow the marketing team to measure the actual amount of revenue driven from each channel, and reallocate the budget to grow faster and cheaper. It makes the relationship between the CMO and CEO that much better.

Lowering Acquisition Costs: Lowering acquisition costs (or CAC in the SaaS world) by u

Question 5

Understanding Marketing Attribution

Accepted Answer

Understanding Marketing Attribution

Marketing attribution, at its simplest, is about connecting historical customer data: from marketing, sales and in some degree, customer succes. By connecting all the dots — where also deals close and revenue metrics are held — the marketing team no longer has to guess their revenue impact. Nor have the sales team have to guess what the quality of the leads are. Every deal can be tied back to specific marketing, sales and even customer success actions.

Without proper attribution, marketers are forced to using marketing metrics that serve as proxies for or leading indicators of revenue (visitors, leads, conversions, etc.). They can then guess that some percentage of visitors turn into leads and another percentage of leads turn into warm leads, and on and on to make a guess at how much revenue the marketing team is driving. More than just lacking precision with these estimates, not all leads are of equal quality — attracting a few high quality leads is more valuable than attracting many low quality leads.

The higher in the funnel the metrics are, the less they tell you about quality, which makes using proxy metrics for revenue not very actionable.

In the 2018 State of Pipeline Marketing Report, only 2 in 10 CMOs reported using [the right] attribution model and only 24.1% say they are using attribution to give credit where it’s due. How can a CMO drive and optimize for revenue in a meaningful way when they are not using any attribution s

Question 6

How Does Attribution Fit In The Marketing Stack?

Accepted Answer

How Does Attribution Fit In The Marketing Stack?

One of the biggest challenges in choosing to adopt new marketing technology is figuring out how it will integrate into the marketing stack. Will it make existing processes easier or harder? Is the value-add greater than the time and resources it takes to onboard? These are important questions that every new tool must be vetted for. If it doesn’t fit into the workflow or play nicely with existing tools, marketers won’t use it and the value will be greatly diminished.

Attribution doesn’t replace marketing automation or the CRM, it sits between them and enhances both. At its core, marketing automation is really about scaling, while maintaining an effective level of personalization — marketers dictate the tasks and let the software run it faster than a person ever could. And the CRM on the sales side of things is about tracking and organizing leads and customers.

Attribution, on the other hand, helps determine the marketing strategy, provides feedback and insight, and helps marketers make better decisions across the entire marketing funnel. It’s the measurement data that fuels effective planning and optimization. And it allows automation tools to scale more effective campaigns and helps the sales team use the CRM more efficiently.

When you realize that marketing automation’s version of attribution doesn’t offer the sophistication required of B2B companies or connect with the CRM, you see that there’s not really any overlap. I

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